$1 Leads, $0 Clarity

When Corey and the team at Event Party Co came to us in April 2024, they were already a major player in Texas, renting furniture, supplies, and experiences for both B2B and B2C events.

But their growth engine was fragile: DM-driven social ads that looked great in screenshots and terrible in the CRM.

Their previous provider bragged about $1–$2 leads, but most of those “leads” were just unqualified Facebook messages. The sales team was stuck:

• Chasing casual DMs instead of talking to buyers.
• Manually asking for basic contact info.
• No clean routing, no speed-to-lead.
• No way to tie ad spend to actual revenue.

On paper, the CPL looked amazing. In the real world, it was noise, not pipeline.

If your ads are filling your inbox instead of your CRM, you’re living the same problem Event Party Co had.

“Before working with them we didn’t know if we’d get an ROI… these guys from day one have kept us profitable.”

— Corey Burnett, Event Party Co

The Turning Point

In April 2024, Event Party Co partnered with R&R Development. Over the next 27 months, we rebuilt their demand engine.

We flew in, walked the warehouse, met the team, and mapped the ideal buyer journey from first click to final invoice. That on-site deep dive exposed three core constraints:

• Ads built around DMs instead of pre-qualified leads.
• Dirty data: missing tracking and enhanced conversions.
• A gap between marketing and sales that leaked opportunities.

The mandate became simple: build a single, dependable system for turning ad spend into qualified, trackable revenue.

The Result

With the new system in place, paid media became one of the main drivers of the business:

• 67% of total company revenue now comes from Google + Facebook ads.
• 6.22x average ROAS across 41 campaigns.
• $1M+ in tracked revenue directly attributed to ads.
• 50,000+ leads generated with better qualification and routing.
• The company recovered our fee in the first 30 days and has continued as an ongoing partner.

“These guys have kept us profitable since day one. We paid for their fee in the first 30 days. I would 100% cosign for these guys. They truly deliver real results.”

The System We Built

• Simplified everything into one CRM with all required automations.
• Designed a complete marketing blueprint to reach high-intent buyers in their area.
• Launched and optimized Google + Meta campaigns with ongoing creative testing.
• Replaced low-intent DMs with structured forms, better qualification, and faster speed-to-lead.
• Standardized reporting: weekly KPIs, pipeline reviews, and close-rate analysis.
• Trained the sales team to work the CRM properly so no lead slipped through.

This gave Event Party Co:

• Clear visibility on ROI and CAC.
• A defined ideal customer profile and cleaner qualification.
• Full-funnel tracking from first click all the way to revenue.

Final Thoughts

Event Party Co didn’t need more noise. They needed a system.

By unifying their CRM, ads, tracking, and sales process, paid media stopped being a gamble and became a core profit center, driving the majority of company revenue and powering their biggest year in business.

Corey’s takeaway is simple:

“I would 100% cosign for these guys. They truly deliver real results.”

If you’re an established service business with real capacity but your ads feel like a gamble instead of a growth channel, we should talk.

Click below to see what this system could look like in your business.